I had been
to Mahabaleshwar this week. Well, four days this week. And I missed Criminal
Minds for it. I am going to make-good that sometime soon, but what I am now
writing is about an advertisement I watched on TV.
Aamir Khan
was on it, and it was about Indians lacking, in general, a sense of pride and
joy in keeping their surroundings clean. I, at the risk of being labelled an
unpatriotic twerp, I wonder how apathy and selfishness amongst us Indians have
reached those alarming levels of caring to be clean, but not enough about keeping
clean. So, spitting and urinating and defecating in the open, wiping your hands
well enough only to push the tissue out of the window (discreetly,
‘sophisticatedly’), and forcing others to think your way—considering garbage to
be carried around as some burden that needs carting around would feature on the
top no-no list.
To say that
all of us are like that would be a gross humiliation of Indian values. The fact
that we have been an agricultural nation, but are no more exclusively that,
hasn’t, I guess, registered properly in our consciousnesses. Fifty years ago,
our wastes were hugely only biodegradable. Now, for we have extended our arms
in the plastic industries, we have more medical and chemical and
non-biodegradable garbage we ever had before. We who say ‘बूँद-बूँद
से ही सागर बनता है।‘(the
sea is, but made of drops of water) fail to understand that every small piece
of toxic addition to the environment is actually affecting our living and
others’.
I don’t
know if the ad-campaign will attain its goals as soon as it hopes to do, but I
believe that if there is a शर्म का ताज campaign and if they take
volunteers, I am resolutely going to be a part of it.